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Robin Cornelius | Founders' Committee

Robin Cornelius is the founder and owner of Switcher SA. He created what was to become the Switcher brand in 1981 while studying commerce at the University of Lausanne. Cornelius started importing casual clothes from Portugal for sale in Switzerland under the Switcher and Whale brands.

Switcher was not just another apparel company. Cornelius was guided by a philosophy of sustainable development. This has meant developing anti-pollution manufacturing processes, implementing energy conservation measures, and developing social programs for workers and their families. Sales took off and by 1999 over five million pieces a year were sold in Switzerland and the rest of Europe with turnover of USD40 million.