SAI Home > About SAI > Who We Are > Founders' Committee >

Robin Cornelius | Founders' Committee

Robin Cornelius is founder and owner of Switcher SA. He created what was to become the Switcher brand in 1981, while studying commerce at the University of Lausanne. He started managing his business part-time while pursuing studies in political science (by day) and conducting a temporary career as taxi driver (by night).

Cornelius launched Switcher SA (then called Mabrouc with the name change to Switcher in 2002) and started importing casual clothes from Portugal for sale in Switzerland under the Switcher and Whale brands.  

Switcher was not just another apparel company.  Cornelius was guided by a philosophy of sustainable development.  This has meant developing anti-pollution manufacturing processes, implementing energy conservation measures, and developing social programs for workers and their families.  Sales took off and by 1999 over 5 million pieces a year were sold in Switzerland and the rest of Europe with turnover of USD$ 40 million.

He is presently surrounded by approximately 100 collaborators who ensure the development of his enterprise, allowing him to concentrate on subjects close to his heart such as: incorporating his company, the firm’s social responsibility, monitoring and improvement of labour conditions in Switzerland and abroad, and the ecological and social impact of his company’s activities.